Maarten van Dijk
Senior Brand Manager | Consumer Goods & Lifestyle Brands
Zephyr Consumer Goods B.V.
Dear Hiring Team,
I am writing to express my interest in the Brand Manager position at Zephyr Consumer Goods B.V. With a background directing brand architecture, commercial marketing strategies, and regional consumer portfolio rollouts in the Netherlands and wider European markets, I welcome the opportunity to support your upcoming product expansion.
At Lumina Living B.V., I direct brand architecture and marketing communication strategy across Benelux and DACH markets, overseeing an annual brand marketing budget of €4.2M. In this role, I orchestrated a repositioning program across four core product collections that lifted brand consideration by 14% within targeted consumer segments. Additionally, I led cross-functional launch teams encompassing industrial design, consumer insights, and commercial sales to introduce 12 regional consumer products, aligning creative messaging with commercial execution.
During my tenure at Avera Consumer Foods, I steered brand identity and promotional roadmaps for flagship brands across Dutch and Belgian grocery chains. There, I executed integrated national marketing campaigns across connected TV, out-of-home displays, and shopper activations, delivering 22% retail revenue growth across secondary distribution channels through targeted seasonal promotional partnerships. This experience in translating consumer sentiment into actionable packaging hierarchy and channel activations aligns directly with Zephyr Consumer Goods' portfolio priorities.
I would welcome the opportunity to discuss how my brand strategy background and launch experience can contribute to the continued growth of Zephyr Consumer Goods B.V. Thank you for your time and consideration.
Sincerely,
Maarten van Dijk