Fiona Callaghan
Digital Marketing Manager
Maribyrnong Retail Group
Dear Hiring Team,
I am writing to express my interest in the Digital Marketing Manager position at Maribyrnong Retail Group. With a strong background in multi-channel acquisition, lifecycle automation, and data-driven marketing governance in Melbourne, I welcome the opportunity to support your team in driving sustainable direct-to-consumer revenue growth.
In my current position as Digital Marketing Manager at Kallista Living Group, I manage cross-channel programmes across paid search, paid social, and lifecycle marketing for an omnichannel lifestyle business. In this role, I optimise an annual paid media budget of $650,000 while maintaining an average return on ad spend (ROAS) of 3.8 across active campaigns. Furthermore, I oversee customer segmentation and automated email nurture journeys in Klaviyo, which has lifted repeat purchase rates by 18%. This practical focus on budget efficiency and retention aligns directly with your objectives for scalable customer engagement.
Prior to this, as Digital Marketing Specialist at Yarrabridge Financial Advisory, I executed digital acquisition campaigns across Google Ads and partner channels, reducing cost-per-qualified-lead by 19% through continuous ad copy split-testing and landing page optimisation. I also integrated performance tracking with HubSpot CRM to ensure transparent attribution. Combined with my experience coordinating analytics schemas and technical redirects during a major platform replatforming project with zero organic traffic loss, I bring a methodical approach to attribution, conversion rate optimisation, and channel management.
I would value the opportunity to discuss how my performance media and retention background can contribute to Maribyrnong Retail Group's marketing priorities. Thank you for considering my application.
Yours sincerely,
Fiona Callaghan