Declan Connolly
Senior Social Media Manager | Paid Social Strategy & Content Operations
Finian Retail Group
Dear Hiring Team,
I am writing to express my interest in the Social Media Manager position at Finian Retail Group. With a practical background in directing cross-platform campaigns, coordinating content production, and connecting digital engagement to commercial objectives in Ireland, I welcome the opportunity to support your expanding consumer brand portfolio.
In my current role as Senior Social Media Manager at Corrib Media Works, I direct cross-platform social media strategy across LinkedIn, Instagram, and TikTok for enterprise clients, increasing aggregate brand engagement by 38%. In managing an annual paid social campaign budget of 320,000 euros, I consistently maintain cost-per-acquisition benchmarks across campaigns while supervising four content creators and community coordinators to ensure consistent publishing workflows and editorial quality.
Prior to this, as Social Media and Content Lead at Salthill Hospitality Collective, I orchestrated digital storytelling and organic community management across 12 boutique hospitality venues in the West of Ireland. Through targeted seasonal video campaigns and structured creative briefs with travel and culinary creators, I grew the collective's regional following from 45,000 to over 140,000 active followers while collaborating with operations teams to establish an efficient direct-messaging response workflow.
I welcome the opportunity to discuss how my background in paid social campaign management, community expansion, and content workflow development can support the goals of Finian Retail Group. Thank you for your time and consideration.
Yours sincerely,
Declan Connolly