Callum Ross
Junior Car Sales Representative
Forth Valley Motor Group
Dear Hiring Team,
I am writing to apply for the Car Sales Representative position at Forth Valley Motor Group. Having developed a solid grounding in dealership showroom operations, vehicle handovers, and consultative sales in Edinburgh, I am keen to contribute to your sales team and assist customers in selecting the right new and used vehicles.
In my current role as Junior Sales Executive with Caledonian Drive Motor Group, I manage inbound enquiries and conduct customer needs qualification across new and approved used stock. In addition to conducting accompanied test drives and vehicle walkarounds, I facilitate an average of 14 vehicle handovers per month, guiding customers through delivery documentation, warranty packages, and digital dashboard setups. I also maintain customer records within CDK Drive, where I consistently achieve a 98% prompt response rate on digital inbound leads while working alongside the business manager to introduce finance options under FCA guidelines.
Prior to this, my background as a Showroom Host and Trainee Product Genius at Pentland View Motors provided me with extensive experience demonstrating infotainment, navigation, and hybrid vehicle capabilities, as well as coordinating pre-delivery inspection paperwork and maintaining forecourt standards. Combined with my clean UK driving licence and SAF Expert certification, this background enables me to deliver an informative, professional, and compliant purchase experience.
I welcome the opportunity to discuss how my sales and customer handover experience can support Forth Valley Motor Group's sales targets. Thank you for your time and consideration.
Yours sincerely,
Callum Ross