Camille Perrin
Senior Marketing Manager | B2B Demand Generation & Product Marketing
Nexis Engineering Systems
Dear Hiring Team,
I am writing to express my strong interest in the Marketing Manager position at Nexis Engineering Systems. With extensive experience steering B2B demand generation, product marketing, and go-to-market strategies for industrial technology and enterprise software, I am eager to contribute to your commercial growth initiatives.
In my current role as Senior Marketing Manager at AéroVance Solutions, I direct regional marketing strategy and campaign execution across France and the DACH region, overseeing an annual budget of 850,000 EUR. By restructuring customer acquisition funnels in HubSpot and Salesforce, I generated a 34% increase in qualified inbound leads within 18 months. Additionally, collaborating closely with enterprise sales leadership on targeted account-based marketing motions enabled our team to influence 4.2M EUR in sales pipeline.
Prior to this, as Marketing Manager at Novatech Mesure, I directed integrated marketing campaigns for industrial instrumentation and sensor lines across European manufacturing sectors. By realigning our tradeshow engagement and establishing a targeted technical webinar program, I reduced cost-per-lead by 22% while increasing prospect attendance. This background in technical product positioning and cross-functional coordination aligns directly with Nexis Engineering Systems' focus on expanding industrial software market share.
I welcome the opportunity to discuss how my background in multi-channel demand generation and marketing automation can support your commercial objectives. Thank you for your time and consideration.
Sincerely,
Camille Perrin