Camille Perrin
Senior Marketing Manager | B2B Demand Generation & Product Marketing
Toulouse
Executive Summary
Results-driven B2B marketing manager with extensive experience orchestrating omnichannel demand generation, brand positioning, and go-to-market execution across European industrial and technology sectors.
Proven track record aligning cross-functional commercial teams, modernizing marketing automation stacks, and steering data-informed product campaigns that consistently meet revenue targets.
Professional Experience
AéroVance Solutions
Toulouse, France
Senior Marketing Manager
Mar 2021 – Present
- Direct regional B2B marketing strategy and campaign execution across France and DACH markets for enterprise aviation software products, managing an annual program budget of 850,000 EUR.
- Overhauled customer acquisition funnels in HubSpot and Salesforce, generating a 34% increase in qualified inbound leads within 18 months.
- Lead a cross-functional team of six product marketers, content producers, and agency partners to execute 12 major solution launches and feature releases.
- Partnered with enterprise sales directors to structure targeted account-based marketing (ABM) motions, contributing 4.2M EUR in influenced pipeline.
Novatech Mesure
Toulouse, France
Marketing Manager
Sept 2015 – Feb 2021
- Steered integrated marketing programs for industrial sensor and instrumentation lines targeting European manufacturing plants.
- Realigned tradeshow presence and introduced targeted technical webinar series, reducing cost-per-lead by 22% while increasing prospect attendance.
- Coordinated multilingual product documentation, regional case studies, and application notes with engineering and technical sales teams.
- Mentored and supervised three marketing specialists covering digital channels, events, and channel partner enablement.
Systèmes Quantic
Montpellier, France
Product Marketing Specialist
Jan 2011 – Aug 2015
- Drafted product collateral, white papers, and sales enablement decks for industrial automation hardware across EMEA.
- Conducted competitor benchmarking and customer interviews to refine messaging hierarchies and pricing packages for new line introductions.
- Organized regional distributor roadshows and coordinated promotional collateral across Southern Europe.
Education
Toulouse School of Management
Master of Science · Marketing & Brand Strategy · Toulouse, France · Mention Bien · Sept 2002 – Jun 2004
Specialized in strategic B2B marketing, market research methodologies, and international product commercialization.
Université Toulouse - Jean Jaurès
Bachelor of Arts · Information and Communication · Toulouse, France · Mention Assez Bien · Sept 1999 – Jun 2002
Foundational coursework in corporate communications, media analysis, and organizational public relations.
Key Projects
Unified Platform Web Modernization & Rebranding
Apr 2022 – Jan 2023
- Managed the digital rebranding and web architecture overhaul across three consolidated product divisions, ensuring zero downtime and brand consistency.
- Reduced bounce rates across technical solution pages by 28% and lifted white paper download conversions by 40% through restructured user journeys.
Core Competencies
B2B Marketing Strategy
Demand Generation
Account-Based Marketing (ABM)
Marketing Automation
HubSpot
Salesforce CRM
Product Launch Planning
Cross-Functional Leadership
Budget Administration
Digital Analytics & Reporting
Languages
French
C2
English
C1
Spanish
B1
Certifications
HubSpot Inbound Marketing & Automation Certification
HubSpot Academy · May 2024
Account-Based Marketing Foundations Certificate
Demandbase Academy · Nov 2022
Community Involvement
Occitanie Tech Mentorship Network
Toulouse, France · Jan 2020 – Present
- Volunteer Marketing Mentor
- Provide quarterly go-to-market and positioning advisory to early-stage B2B software founders within the regional startup incubator ecosystem.