Executive Summary
Senior content writer and editorial strategist with a sustained record of delivering authoritative B2B copy, analytical reports, and compelling commercial narratives across technology, financial services, and sustainability sectors. Skilled in transforming complex technical subjects into clear, engaging prose aligned with business objectives and refined editorial guidelines.
Experienced in leading editorial standards, managing multi-contributor publishing workflows, and collaborating with cross-functional teams to elevate brand authority and drive organic audience engagement.
Professional Experience
Severnside Digital Publishing
Bristol, United Kingdom
Lead Content Writer
Apr 2019 – Present
- Lead end-to-end editorial direction for B2B technology and sustainability clients, writing in-depth white papers, thought leadership articles, and case studies.
- Collaborate with subject matter experts, SEO strategists, and creative designers to produce long-form editorial assets generating over 45,000 monthly organic page visits.
- Develop and maintain unified tone-of-voice playbooks, style guides, and review protocols for a distributed network of twelve freelance writers.
- Audit legacy content libraries across six enterprise domains to refresh outdated messaging and improve user retention metrics by 22 percent.
Clifton Creative Media
Bristol, United Kingdom
Senior Content Writer
Aug 2014 – Mar 2019
- Researched and drafted multi-channel content campaigns, including industry benchmark reports, executive interviews, and email nurture sequences.
- Conducted developmental editing and copyediting across all commercial client deliverables, maintaining strict adherence to client house styles and UK English grammar.
- Partnered with product marketing leads to transform complex software architecture documentation into clear, value-focused customer narrative pieces.
Brunel Interactive Agency
Bath, United Kingdom
Content Writer & Editor
Jan 2011 – Jul 2014
- Produced editorial articles, website copy, and quarterly customer magazines for regional financial services and professional consultancy firms.
- Managed editorial calendars across four concurrent client accounts, consistently meeting weekly publication milestones and brand benchmarks.
- Conducted qualitative reader interviews and customer surveys to uncover primary themes for thematic editorial series.
Education
University of Bristol
Bachelor of Arts (Hons) · English Literature · Bristol, United Kingdom · Upper Second-Class Honours (2:1) · Sept 1994 – Jun 1997
Focused on Victorian prose, modern rhetoric, and critical textual analysis.
Served as senior student contributor to the university arts and literature gazette.
Selected Projects
UK Commercial Fleet Decarbonisation Special Report
Sept 2023 – Mar 2024
- Researched, authored, and edited a 36-page multi-contributor benchmark study examining carbon accounting practices among UK commercial fleets.
- Synthesised raw survey data from 180 fleet managers into accessible infographics, narrative chapters, and actionable executive summaries.
Fintech Knowledge Base & Content Modernisation
Jan 2021 – Aug 2021
- Conducted comprehensive structural audits of 140 web pages for a fintech service provider, reorganising content hierarchy and rewriting key service pages.
- Standardised brand lexicon across external customer touchpoints and internal documentation.
Core Competencies
B2B Content Strategy
Long-Form Editorial Writing
Thought Leadership
Copyediting & Proofreading
Brand Voice Development
Search Engine Optimisation (SEO)
Audience Research & Interviewing
Content Audits
Style Guide Creation
Case Study Production
Languages
English
C2
French
B2
Certifications
Advanced Copyediting and Editorial Style
Chartered Institute of Editing and Proofreading · May 2021
Certified Content Strategy Professional
Content Marketing Institute · Nov 2022
Volunteering
Avon Wildlife Trust Supporters Network
Bristol, United Kingdom · Jun 2017 – Present
- Volunteer Editorial Contributor
- Write and edit monthly feature articles profiling local habitat restoration initiatives and volunteer conservation projects.
- Produce seasonal educational newsletters distributed to more than 3,500 community members.