Professional Summary
Dynamic and hospitality-focused Brand Ambassador with extensive experience driving experiential marketing activations, retail pop-ups, and luxury lifestyle showcases across Paris. Proven track record in cultivating brand loyalty through compelling product storytelling, elevated customer relations, and cross-functional collaboration with retail and PR teams.
Professional Experience
Maison Solaria Parfums
Paris, France
Senior Brand Ambassador
Sept 2023 – Present
- Lead client discovery journeys and sensory presentations across pop-up retail boutiques, engaging up to 150 guests daily.
- Coordinate seasonal campaign launches alongside regional marketing teams, aligning visual merchandising with editorial guidelines.
- Train ten department store retail associates on brand storytelling, olfactive notes, and consultation techniques per product launch.
- Gather qualitative client sentiment and purchasing feedback at activations to provide weekly actionable reporting for product managers.
Éclat Botanique Beverage Co.
Paris, France
Field Brand Ambassador
Mar 2021 – Aug 2023
- Delivered interactive sampling experiences and brand storytelling for premium botanical aperitifs at 40+ culinary festivals and cultural showcases.
- Negotiated and facilitated product placement partnerships with 25 independent Parisian boutique hotels and specialty wine cellars.
- Supervised brand exhibition booths, overseeing logistics, stock inventories, promotional materials, and event staff scheduling.
Atelier Marais Lifestyle
Paris, France
Junior Brand Representative
Sept 2019 – Jan 2021
- Represented contemporary homeware and apparel lines during seasonal showroom exhibitions and Paris Fashion Week showroom events.
- Assisted guests with product inquiries, sizing, and artisan provenance, increasing direct-to-consumer pop-up sales conversions by 18%.
- Maintained pristine showroom displays and monitored point-of-sale inventory registers throughout multi-day pop-ups.
Education
Paris School of Business
Bachelor of Business Administration · Marketing and Brand Communication · Paris, France · Bien · Sept 2016 – Jun 2019
Completed coursework focused on luxury brand management, experiential marketing, consumer psychology, and international trade communications.
Key Campaigns
Solaria Sensorial Lounge Pop-Up
Aug 2024 – Sept 2024
- Orchestrated a 3-day immersive concept lounge during Paris Design Week, coordinating with interior stylists and local artisans.
- Managed attendee welcomes, VIP hospitality, and media kits, generating substantial social engagement across lifestyle channels.
Core Competencies
Brand Storytelling
Experiential Activations
Event Production
Visual Merchandising
Client Relationship Management
VIP Hospitality
Product Demonstrations
Retail Staff Training
Consumer Feedback Analysis
Inventory & POS Logistics
Languages
French
C2
English
C1
Spanish
B1
Certifications
Responsible Beverage Service Certification
French Federation of Spirits and Wine Producers · May 2023
Community Engagement
Belleville Art Walk Collective
Paris, France · May 2024 – Jun 2024
- Event Hospitality Volunteer
- Assisted with attendee registration, artist hospitality, and green-room logistics during the annual non-profit open studio weekend.