Ciarán O'Shea
Senior Content Marketing Associate | B2B Copywriting, Strategy & Audience Growth
Cork
Professional Summary
Accomplished content marketing specialist with extensive experience executing editorial calendars, authoritative B2B copy, and multi-channel audience engagement campaigns across Ireland and Europe. Skilled in translating technical concepts into persuasive articles, white papers, and digital assets that improve organic acquisition and reinforce brand trust.
Professional Experience
Leevalley Analytics
Cork, Ireland
Senior Content Marketing Associate
Apr 2020 – Present
- Produce multi-format editorial assets, including white papers, case studies, and customer newsletters addressing European enterprise SaaS buyers.
- Collaborate with product and demand generation teams to map quarterly editorial calendars, increasing organic qualified leads by 28%.
- Manage end-to-end publishing workflows across CMS platforms while monitoring post-launch search traffic and engagement metrics in Google Analytics 4.
- Standardise brand voice and proofreading guidelines across four regional teams to ensure tonal consistency and regulatory compliance.
Bandon Digital Media
Cork, Ireland
Content Marketing Associate
Aug 2016 – Mar 2020
- Drafted long-form articles, industry guides, and email sequences tailored to B2B technology and fintech audiences.
- Conducted ongoing keyword and competitor research to shape organic search content strategies that grew monthly unique blog views from 12,000 to 34,000.
- Coordinated with freelance graphic designers and video editors to repurpose pillar articles into infographics and social media carousels.
Shannon Editorial Solutions
Limerick, Ireland
Content Specialist
Feb 2012 – Jul 2016
- Authored monthly feature articles, customer spotlights, and promotional copy for client trade publications and web portals.
- Maintained content schedules across multiple client accounts, consistently meeting tight turnaround deadlines.
- Proofread and revised marketing collateral to align with regional style manuals and brand identity frameworks.
Education
University College Cork
Bachelor of Arts (Honours) · English and Media Studies · Cork, Ireland · Second Class Honours, Grade 1 (2:1) · Sept 1995 – Jun 1998
Coursework focused on written communications, print and broadcast media analysis, and editorial project workflows.
Featured Projects
Enterprise Content Refresh Initiative
Apr 2023 – Nov 2023
- Audited and updated over 80 legacy technical blog posts, aligning metadata and internal linking to recover declining search visibility.
- Resulted in a 42% uplift in first-page search engine rankings for primary business keywords within five months of relaunch.
Core Competencies
Content Strategy
B2B Copywriting
Editorial Planning
Search Engine Optimisation (SEO)
Google Analytics 4
Content Management Systems (CMS)
Email Marketing Campaigns
Audience Research
Copy Editing & Proofreading
Storytelling & Case Studies
Languages
English
C2
Irish
B2
Certifications
Content Marketing Certification
HubSpot Academy · Mar 2024
Certified Digital Marketing Associate
Digital Marketing Institute · May 2024
Community Involvement
Cork Heritage Trust Volunteers
Cork, Ireland · May 2019 – Present
- Volunteer Communications Assistant
- Draft quarterly digital newsletters and update website content announcing local community heritage events and preservation efforts.
- Proofread informational brochures and visitor signage distributed during annual town heritage festivals.