Florian Gerber
Product Marketing Manager | B2B SaaS, Go-to-Market Strategy & Positioning
Synapta Technologies AG
Dear Hiring Team,
I am writing to express my interest in the Product Marketing Manager role at Synapta Technologies AG. With a dedicated focus on B2B SaaS positioning and go-to-market execution, I have built my career translating complex software capabilities into measurable commercial outcomes. Synapta Technologies AG's focus on enterprise compliance and workflow automation aligns directly with my practical background in commercializing cloud platforms for mid-market and enterprise organizations across European markets.
In my current role at Aevitas Cloud Systems AG, I lead the go-to-market strategy and execution for two flagship B2B SaaS workflow automation products across DACH and broader European regions. By collaborating closely with product and engineering teams, I translate technical roadmaps into value-oriented messaging, buyer persona frameworks, and sales collateral. Notably, I orchestrated a feature tiering relaunch that drove an 18% improvement in trial-to-paid conversion over three quarters, while routinely delivering win-loss analyses and competitive intelligence that informed product backlog prioritization.
Previously at Helvetiq Solutions GmbH, I owned the positioning, release communications, and launch kits for cloud-based document management tools tailored to Swiss mid-market enterprises. Conducting regular customer interviews and quantitative survey campaigns enabled me to identify unmet workflow needs and refine tier pricing models. The battlecards, pitch decks, and technical solution briefs I produced supported a 22% increase in sales quota attainment for the regional sales team, demonstrating my commitment to aligning marketing deliverables directly with commercial enablement.
I welcome the opportunity to discuss how my background in pricing strategy, customer discovery, and cross-functional launch management can support Synapta Technologies AG's ongoing platform growth. Thank you for your time and consideration.
Sincerely,
Florian Gerber