Florian Gerber
Product Marketing Manager | B2B SaaS, Go-to-Market Strategy & Positioning
Bern
Professional Summary
Product Marketing Manager with comprehensive experience positioning B2B SaaS platforms and executing disciplined go-to-market strategies in European markets. Combines analytical market research and customer discovery with clear product storytelling to bridge product management, sales, and end users.
Professional Experience
Aevitas Cloud Systems AG
Bern, Switzerland
Product Marketing Manager
Apr 2021 – Present
- Lead go-to-market strategy and execution for two flagship B2B SaaS workflow automation products across DACH and European markets.
- Collaborate with product and engineering teams to translate technical roadmaps into value-oriented messaging, sales collateral, and buyer persona frameworks.
- Orchestrated a major feature tiering relaunch that drove an 18% improvement in trial-to-paid conversion over three quarters.
- Deliver quarterly competitive intelligence reports and win-loss analyses directly informing product backlog prioritization and sales enablement programs.
Helvetiq Solutions GmbH
Biel/Bienne, Switzerland
Product Marketing Specialist
Aug 2017 – Mar 2021
- Owned positioning, release communications, and launch kits for cloud-based document management tools serving Swiss mid-market enterprises.
- Conducted regular customer interviews and quantitative survey campaigns to identify unmet workflow needs and refine tier pricing models.
- Produced battlecards, pitch decks, and technical solution briefs that supported a 22% increase in sales quota attainment for the regional sales team.
Novapress Media & Tech AG
Bern, Switzerland
Marketing Communications Manager
Sept 2013 – Jul 2017
- Executed digital campaign strategies and content marketing programs for specialized digital publishing and enterprise asset management solutions.
- Coordinated cross-functional launch timelines across product, customer success, and external agency partners for semi-annual software updates.
- Authored customer success case studies and technical white papers that served as core assets for inbound demand generation.
Education
University of Bern
Master of Science · Business Administration and Marketing · Bern, Switzerland · 5.4 / 6.0 · Sept 2011 – Jun 2013
Completed coursework focused on strategic brand management, market research methodologies, and international product commercialization.
Wrote master's thesis in collaboration with regional B2B software providers on customer adoption barriers in enterprise software transitions.
Bern University of Applied Sciences
Bachelor of Science · Business Administration · Bern, Switzerland · 5.2 / 6.0 · Sept 2008 – Jun 2011
Foundational studies in applied economics, corporate finance, market communication, and qualitative data analysis.
Selected Projects
Enterprise Tier Product Expansion
Jun 2023 – Feb 2024
- Structured new value proposition, pricing structure, and sales training collateral for the rollout of an enterprise security module.
- Partnered with product owners to deliver interactive demo environments, accelerating deal velocity in mid-market accounts by 14 days.
Customer Intelligence and Win-Loss Framework
Mar 2022 – Oct 2022
- Established a continuous customer interview program to systematically capture win-loss feedback and competitive positioning data.
- Synthesized insights into dynamic battlecards and objection-handling matrices integrated directly into the corporate CRM.
Core Competencies
Go-to-Market Strategy
Product Positioning & Messaging
Competitive Intelligence
Buyer Persona Development
Win-Loss Analysis
Sales Enablement
Customer Research
Pricing & Packaging Strategy
Launch Management
B2B SaaS Commercialization
Languages
German
C2
English
C1
French
B2
Certifications
PMC-III (Foundations, Focus & Build)
Pragmatic Institute · May 2023
Product Marketing Certified: Core (PMMC)
Product Marketing Alliance · Nov 2024
Volunteering & Community
Bern Innovation Mentorship Network
Bern, Switzerland · May 2022 – Present
- Marketing Mentor
- Advise university student founders on market validation, early user interviews, and fundamental value proposition definition.