Astrid Lindqvist
Senior Product Manager | Enterprise SaaS & Logistics Platforms
Malmo
Executive Summary
Senior Product Manager with over a decade of dedicated leadership directing B2B enterprise software and cloud platforms in the Nordic logistics sector. Proven record of translating complex industrial requirements into scalable digital products, driving operational efficiency, and aligning cross-functional teams toward measurable business outcomes.
Work Experience
NordicGrid Solutions AB
Malmo, Sweden
Lead Product Manager
Mar 2021 – Present
- Guide product strategy and technical roadmap for a high-throughput fleet telemetry and route optimisation platform used by 45 transport enterprises across Northern Europe.
- Directed the phased migration of legacy dispatch workflows to cloud-native microservices, reducing dispatch latency by 32% across peak traffic windows.
- Partnered closely with engineering, data science, and key enterprise accounts to launch an automated load-balancing module that improved asset utilisation by 18%.
- Instituted discovery sprint frameworks and customer feedback loops that lowered feature defect reports by 24% over four consecutive release cycles.
Oresund Data Systems AB
Malmo, Sweden
Senior Product Manager
Aug 2015 – Feb 2021
- Managed the core product lifecycle for a cross-border customs compliance and freight auditing SaaS suite processing over 250,000 transactions monthly.
- Led a cross-functional team of 14 software engineers, UX designers, and domain analysts from conceptual definition through commercial rollout.
- Collaborated with tier-one freight forwarders to develop custom API integrations, decreasing customer onboarding duration from eight weeks to two weeks.
- Prioritised backlog initiatives aligned with EU regulatory updates, ensuring full compliance ahead of statutory enforcement deadlines.
Kattegat Freight Tech
Helsingborg, Sweden
Product Manager
Apr 2011 – Jul 2015
- Spearheaded the design and delivery of mobile freight tracking tools adopted by 1,200 commercial vehicle operators.
- Established quantitative OKRs and telemetry tracking across web and mobile platforms, increasing monthly active user retention from 68% to 84%.
- Conducted regular stakeholder alignment sessions across sales, customer success, and technical support to synchronise quarterly delivery goals.
Education
Lund University
Master of Science · Computer Science and Industrial Engineering · Lund, Sweden · Completed with Distinction · Sept 1981 – Jun 1986
Focused on software systems architecture, human-computer interaction, and production operations management.
Selected Projects
Nordic Transit Analytics Portal
Sept 2023 – Jun 2024
- Directed the definition and early-stage rollout of an open-data freight analytics dashboard aggregating regional transit sensor feeds for municipal route planners.
- Coordinated technical feasibility workshops with regional logistics cooperatives to align interface design with transport dispatch standards.
Core Competencies
Product Strategy
Roadmap Planning
B2B SaaS
Cross-Functional Team Leadership
Agile & Scrum Methodologies
User Discovery & Research
Backlog Management
Enterprise Software Integration
Data Telemetry & Analytics
Stakeholder Management
Languages
Swedish
C2
English
C2
Danish
B2
German
B1
Certifications
Certified Scrum Product Owner (CSPO)
Scrum Alliance · May 2018
PMC Level III Product Management Certification
Pragmatic Institute · Nov 2021
Volunteering
Oresund Tech Mentorship Network
Malmo, Sweden · Jan 2019 – Present
- Product Management Mentor
- Provide one-on-one mentorship to emerging product leaders and software professionals, focusing on user discovery practices and product backlog prioritisation.