Professional Summary
Accomplished Creative Director with extensive experience guiding high-impact brand identities, multi-platform campaigns, and comprehensive visual systems from concept to delivery. Known for bridging creative vision with business strategy, nurturing multidisciplinary creative teams, and delivering cohesive narratives across physical and digital touchpoints.
Professional Experience
Méridien Studio Créatif
Lyon, France
Creative Director
Mar 2018 – Present
- Lead multi-disciplinary design teams across brand systems, interactive media, and physical retail environments for European lifestyle and industrial brands.
- Direct brand identity transformations, overseeing conceptual development, tone-of-voice frameworks, and unified design guidelines.
- Collaborate with executive stakeholders to align multi-channel visual narratives with long-term commercial repositioning goals.
- Standardize creative workflow methodologies, improving cross-functional production throughput and agency-client approval cycles.
Agence Velours Noir
Villeurbanne, France
Associate Creative Director
Jun 2014 – Feb 2018
- Supervised visual identity rollouts, packaging redesigns, and omni-channel campaigns for regional and national consumer goods clients.
- Managed an in-house studio of 14 art directors, copywriters, and motion designers, establishing quality benchmarks for all deliverables.
- Pioneered digital brand guidelines and modular design libraries that streamlined client asset handoffs.
Senior Art Director
Sept 2011 – May 2014
- Conceived comprehensive visual directions and campaign concepts for print, exhibition, and emerging web formats.
- Mentored junior and mid-level graphic designers across typography, layout hierarchy, and photo shoot direction.
Education
École Nationale Supérieure des Beaux-Arts de Lyon
Diplôme National Supérieur d'Expression Plastique (DNSEP) · Visual Communication and Graphic Design · Lyon, France · Mention très bien · Sept 1995 – Jun 2000
Specialized in integrated brand identity systems, typography, and environmental graphics.
Key Projects
Cuvée Héritage Brand Harmonization
Jan 2023 – Nov 2023
- Orchestrated an end-to-end visual overhaul for an artisanal Rhône Valley cooperative, spanning identity design, editorial catalogs, and packaging.
- Achieved unified visual presence across 40 product references and earned regional design recognition for sustainable packaging innovation.
Core Competencies
Creative Direction
Brand Architecture
Visual Identity Systems
Art Direction
Typography & Editorial Design
Campaign Development
Design Systems
Cross-functional Leadership
Concept Development
Print & Packaging Production
Languages
French
C2
English
C1
Certifications
Certified Design Management Professional
Design Management Institute · May 2021
Community Engagement
Collectif Design Auvergne-Rhône-Alpes
Lyon, France · Oct 2019 – Present
- Design Mentor
- Facilitate portfolio reviews and creative direction workshops for graduating visual arts and design students.