Professional Summary
Marketing consultant with extensive experience designing customer acquisition strategies, brand architecture, and multi-channel campaigns for Swiss enterprises across the DACH market. Combines strategic positioning with analytical campaign execution to drive qualified demand and improve marketing performance visibility.
Proven track record of bridging commercial objectives and tactical delivery, steering complex stakeholder initiatives, and establishing scalable marketing processes for growing organizations.
Work Experience
AareBridge Advisory
Bern, Switzerland
Marketing Consultant
Mar 2021 – Present
- Advise Swiss mid-sized enterprise clients across manufacturing and technology on full-cycle go-to-market strategies and repositioning campaigns.
- Conduct commercial audience research and competitor benchmarking to optimize client value propositions and market segmentation.
- Restructure client inbound marketing funnels, improving qualified lead velocity by 26% across multiple accounts.
- Facilitate cross-functional alignment sessions between sales leadership and marketing teams to establish unified performance KPIs.
Helvetic Vantage Media
Bern, Switzerland
Senior Marketing Strategist
Aug 2016 – Feb 2021
- Led strategic campaign architecture and multi-channel media planning for Swiss professional services clients with aggregate marketing budgets up to CHF 1.2M.
- Implemented data-driven attribution frameworks across paid search and digital display channels, reducing average customer acquisition cost by 18%.
- Supervised three marketing associates in campaign execution, analytics tracking, and monthly executive presentations.
Novakron Solutions
Bern, Switzerland
Marketing Specialist
May 2012 – Jul 2016
- Coordinated multi-lingual email campaigns, customer success case studies, and corporate trade show presences across the Swiss market.
- Collaborated with product teams to author collateral and sales enablement assets supporting direct B2B software sales.
Education
University of Bern
Master of Science · Business Administration and Marketing · Bern, Switzerland · 5.4 / 6.0 · Sept 2007 – Jul 2009
Coursework focused on strategic brand positioning, market research methodologies, and corporate communications, culminating in a master thesis on service differentiation in industrial markets.
University of Bern
Bachelor of Science · Business Administration · Bern, Switzerland · 5.2 / 6.0 · Oct 2004 – Jun 2007
Foundational studies covering empirical business economics, quantitative analysis, financial accounting, and buyer behavior fundamentals.
Key Projects
Industrial Brand Transformation Initiative
Aug 2023 – Mar 2024
- Led the brand repositioning and website messaging redesign for a regional industrial components supplier, standardizing product taxonomy and service messaging.
- Achieved a 32% increase in qualified inbound consultation requests within seven months post-launch.
Core Competencies
Go-to-Market Strategy
B2B Lead Generation
Brand Positioning
Customer Journey Mapping
Marketing Analytics & KPI Reporting
Campaign Performance Optimization
Multi-Channel Media Planning
Stakeholder Alignment
HubSpot CRM & Marketing Hub
Google Analytics 4
Languages
German
C2
English
C1
French
B2
Certifications
Inbound Marketing Certified
HubSpot Academy · Apr 2025
Google Analytics Certification
Google Skillshop · May 2026
Community Engagement
Bernese Startup Mentorship Network
Bern, Switzerland · Sept 2022 – Nov 2024
- Volunteer Marketing Mentor
- Provided pro-bono marketing guidance to early-stage local founders on value proposition validation, initial channel selection, and brand launch collateral.