Jordan Ellis
Marketing Director | Brand Strategy, Demand Generation & Team Leadership
Toronto
Executive Summary
Strategic Marketing Director with extensive experience guiding enterprise brand positioning, demand generation, and omnichannel growth initiatives across Canadian and North American markets. Recognized for aligning high-performing creative, operational, and analytical marketing teams to deliver measurable revenue outcomes and lasting market differentiation.
Professional Experience
Kestrel Commerce Solutions
Toronto, ON
Marketing Director
Apr 2021 – Present
- Direct all brand, lifecycle, and acquisition marketing functions across Canadian and North American commercial verticals, managing an annual budget of 14 million CAD.
- Lead a multidisciplinary team of 24 marketers, brand strategists, creative designers, and performance marketing specialists.
- Orchestrated a repositioning initiative across enterprise offerings that improved qualified pipeline generation by 28 percent over two fiscal years.
- Integrated customer journey analytics and CRM attribution modeling, reducing customer acquisition costs across digital channels by 17 percent.
Valence Financial Technologies
Toronto, ON
Head of Marketing
Aug 2016 – Mar 2021
- Managed brand identity, demand generation, and corporate communications for enterprise payments software and consumer financial products.
- Expanded inbound demo volume by 42 percent within eighteen months through targeted account-based marketing and segmented content syndication.
- Supervised media relations and event marketing for annual commercial sponsorships, financial forums, and proprietary product launches.
- Established structured quarterly campaign measurement frameworks, aligning marketing-sourced revenue targets with executive sales leadership.
Novis Consumer Brands
Mississauga, ON
Senior Marketing Manager
May 2012 – Jul 2016
- Oversaw regional promotional planning, distributor trade campaigns, and retail shopper marketing across major national grocery and pharmacy banners.
- Executed omnichannel seasonal promotions that grew market share across key health-and-wellness categories by 3.5 share points.
- Partnered with product development teams to launch six consumer packaged goods lines, delivering unified packaging, messaging, and retail point-of-sale materials.
Education
Schulich School of Business, York University
Master of Business Administration (MBA) · Strategic Marketing and Brand Management · Toronto, ON · Dean's Honour List · Sep 2002 – Jun 2004
Coursework focused on integrated brand portfolios, strategic consumer insights, and cross-channel marketing governance.
University of Toronto
Bachelor of Commerce · Commerce and Marketing Management · Toronto, ON · Graduated with Distinction · Sep 1994 – May 1998
Concentration in market research methodology, business communications, and financial administration for brand programs.
Key Initiatives
Enterprise Brand Portfolio Integration
Feb 2023 – Nov 2023
- Unified digital touchpoints, product taxonomy, and visual identity across three business units following a major corporate acquisition.
- Delivered the initiative on schedule across a nine-month timeline with zero disruption to active demand-generation campaigns.
Core Competencies
Brand Architecture & Strategy
Omnichannel Campaign Management
P&L & Budget Governance
Demand Generation & ABM
Marketing Analytics & Attribution
Lifecycle Marketing & CRM
Product Positioning & Messaging
Cross-Functional Team Leadership
Agency & Vendor Management
Languages
English
C2
French
B2
Certifications & Credentials
Chartered Marketer (CM) Designation
Canadian Marketing Association · Nov 2018
Community Involvement
Ontario Creative Mentorship Network
Toronto, ON · Jan 2019 – Present
- Marketing Advisory Committee Member
- Provide quarterly strategic planning advice on donor acquisition campaigns and community engagement drives.
- Advise early-career creative professionals on brand management frameworks and cross-sector portfolio development.