Professional Summary
Public Relations Specialist based in Eindhoven with extensive background in business-to-business technology communications, corporate messaging, and pan-European media outreach. Experienced in developing sustained editorial relationships, securing high-tier trade coverage, and managing stakeholder narratives around complex technical initiatives.
Professional Experience
VanderMeer Technologies B.V.
Eindhoven, Netherlands
Public Relations Specialist
Mar 2022 – Present
- Lead corporate media communications and product release announcements across Dutch and European trade publications, securing over 40 feature editorial placements annually.
- Draft press statements, executive thought-leadership articles, and background briefings for senior leadership ahead of international technology showcases.
- Manage issues-management protocols and provide on-call media support for operational developments, maintaining alignment across commercial and legal departments.
- Direct a quarterly communications measurement framework, tracking earned media volume, reach, and sentiment metrics across 12 target outlets.
Nexora Mobility Solutions
Eindhoven, Netherlands
Junior Public Relations Officer
Sept 2018 – Feb 2022
- Coordinated regional PR campaigns for clean-mobility hardware introductions, drafting press kits and product pitch decks for Benelux media.
- Built and maintained relationships with regional business editors, technology correspondents, and independent industry analysts.
- Prepared executive talking points and speech outlines for 15 industry panels and trade exhibitions across the Netherlands and Germany.
- Monitored press coverage, compiled monthly media evaluation dossiers, and identified narrative opportunities within regional manufacturing news.
Education
Fontys University of Applied Sciences
Bachelor of Arts · Communication Studies · Eindhoven, Netherlands · Upper Second-Class Honours (7.8/10) · Sept 2014 – Jul 2018
Completed coursework focused on media relations, corporate communications, reputation management, and digital brand storytelling.
Graduation thesis analyzed multi-stakeholder communication frameworks during regional industrial product launches.
Campaign Highlights
Clean Tech Launch Communications Initiative
Apr 2023 – Nov 2023
- Formulated the pan-European announcement strategy for a next-generation power electronics platform, resulting in 28 pieces of trade coverage across five markets.
- Organized a dedicated press briefing in Eindhoven for 14 industrial journalists, leading to in-depth feature interviews with engineering leads.
Core Competencies
Media relations
Press release drafting
Crisis communications
Corporate storytelling
Executive briefing preparation
Media monitoring and reporting
Trade press outreach
Message development
Stakeholder communication
Languages
Dutch
C2
English
C1
German
B2
Certifications
Professional PR Certificate
Chartered Institute of Public Relations · Nov 2021
Volunteering
Stichting Eindhoven Cultural Heritage
Eindhoven, Netherlands · Jan 2021 – Present
- Volunteer Communications Coordinator
- Advise on local press notifications, community newsletter updates, and media coordination for annual neighborhood heritage walks.