Professional Summary
Detail-oriented Junior SEO Specialist experienced in on-page optimization, technical site audits, and search query analysis. Skilled in translating performance data from Google Search Console and analytics tools into practical organic search enhancements for regional businesses.
Professional Experience
Foothills Digital Studio
Calgary, AB
Junior SEO Specialist
Jan 2026 – Present
- Conduct on-page optimization for regional client websites, improving title tags, meta descriptions, and header hierarchy across 80+ landing pages.
- Run regular site crawls using Screaming Frog to identify and resolve broken links, duplicate content, and missing canonical tags.
- Track keyword positions and organic visibility using Google Search Console and Google Analytics 4, delivering bi-weekly client performance summaries.
- Collaborate with copywriters to implement keyword research recommendations and search intent clusters for local business blogs.
Kananaskis Creative Group
Calgary, AB
Search Marketing Intern
Jun 2025 – Dec 2025
- Assisted with keyword research and competitive gap analysis for regional hospitality and retail accounts.
- Audited internal linking architecture and suggested structural updates that boosted indexed pages for a localized service portal.
- Maintained Google Business Profile listings, ensuring NAP consistency and publishing monthly promotional updates.
Education
Southern Alberta Institute of Technology
Diploma · Digital Media and Marketing · Calgary, AB · 3.8 GPA · Sep 2025 – Apr 2027
Coursework focuses on search engine optimization, content strategy, web usability, and data-driven marketing analytics.
Projects
Local Artisan Directory SEO Audit
Sep 2025 – Nov 2025
- Conducted end-to-end keyword mapping and implemented structured schema markup for a student-run regional commerce directory.
- Improved site performance and resolved Core Web Vitals issues, lifting mobile organic traffic by 24% over a four-month test period.
Core Competencies
Keyword Research
On-Page Optimization
Technical SEO
Google Search Console
Google Analytics 4
Screaming Frog SEO Spider
Local SEO
Ahrefs
Schema Markup
Content Optimization
Languages
English
C2
French
B1
Certifications
Google Analytics Certification
Google Skillshop · Apr 2026
SEO Certified
HubSpot Academy · Mar 2026
Community Involvement
Bow Valley Youth Arts Network
Calgary, AB · Feb 2025 – Aug 2025
- Volunteer Web Assistant
- Updated website metadata, fixed crawl errors, and organized localized event tags for community arts programs.