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Graphic Designer resume example

Curriculum vitae of Callum MacLeod, an Edinburgh-based Senior Graphic Designer specialising in brand identity, editorial design, and multi-channel creative direction.

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Callum MacLeod

Senior Graphic Designer

[email protected]

Edinburgh

Professional Summary

Senior Graphic Designer with extensive experience delivering brand systems, editorial publications, and comprehensive print collateral across cultural, commercial, and retail sectors in the United Kingdom.

Proven track record of directing visual identity programmes from concept to press production, mentoring creative talent, and maintaining rigorous typography and production standards.

Professional Experience

Teviot Creative Studio

Edinburgh

Senior Graphic Designer

Mar 2019 – Present

  • Lead multi-disciplinary brand and design projects for regional retail, cultural, and hospitality clients, managing visual deliverables from discovery to production.
  • Direct visual identity overhauls for key accounts, resulting in an average 28% increase in client brand consistency across print and digital touchpoints.
  • Supervise a team of four mid-weight designers and artworkers, standardising design system tokens and print-ready quality control pipelines.
  • Collaborate with marketing strategists and external printers to ensure colour fidelity, stock suitability, and sustainable production specifications.

Braemar Media & Print

Edinburgh

Mid-weight Graphic Designer

Aug 2014 – Feb 2019

  • Produced visual assets for bi-monthly publications, corporate annual reviews, and promotional campaigns across print and web formats.
  • Reduced pre-press error rates by 18% through the implementation of standardised preflight checklists in Adobe InDesign.
  • Designed responsive digital assets, editorial layouts, and large-format exhibition graphics for Scottish trade exhibitions.

Calton Design Workshop

Glasgow

Junior Graphic Designer

Jan 2011 – Jul 2014

  • Created vector illustrations, packaging mockups, and corporate stationery suites for small-to-medium enterprise accounts.
  • Assisted senior art directors in preparing press-ready artwork for lithographic and digital print runs.

Education

Edinburgh College of Art

BA (Hons) · Graphic Design · Edinburgh · First Class Honours · Sept 2002 – Jun 2006

Focused on visual communication, editorial layout, typography, and print finishing processes. Completed a final year comprehensive identity system for cultural venues in Scotland.

Key Projects

Highland Horizons Visual Identity & Signage System

Mar 2024 – Nov 2024

  • Created an end-to-end visual identity and bilingual exhibition signage system for a regional heritage showcase, delivering 45 bespoke graphic panels within budget.
  • Authored a 60-page brand guidelines document covering typography hierarchies, accessible colour contrasts, and print collateral templates.

Core Competencies

Brand Identity Design

Typography & Layout

Adobe InDesign

Adobe Illustrator

Adobe Photoshop

Art Direction

Pre-press & Print Production

Design Systems

Figma

Editorial Design

Languages

English

C2

French

B1

Certifications

Design Leadership Certificate

Design Business Association · May 2021

Voluntary Work

Lothian Arts Trust

Edinburgh · Apr 2021 – Dec 2023

  • Volunteer Graphic Designer
  • Designed promotional flyers, annual impact summaries, and event branding pro bono for community cultural programmes across the Lothians.

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