Sabine Weber
Senior Marketing Coordinator | Multi-Channel Campaigns & B2B Event Operations
Hamburg
Professional Summary
Experienced Senior Marketing Coordinator with a strong track record of orchestrating complex B2B promotional campaigns, large-scale trade fair exhibitions, and multi-channel asset production across Northern Germany.
Known for rigorous organization, precise budget tracking, and seamless cross-functional collaboration between commercial sales divisions, corporate leadership, and creative service providers.
Professional Experience
HanseLogix Solutions GmbH
Hamburg
Senior Marketing Coordinator
Apr 2019 – Present
- Direct end-to-end scheduling, asset delivery, and vendor management for up to 14 multi-channel B2B marketing campaigns annually across the DACH region.
- Coordinate annual participation in major regional industrial trade exhibitions, overseeing booth operations, promotional inventory, and lead-capture systems that gathered over 650 qualified leads per cycle.
- Administer an annual departmental operational marketing budget of €420,000, reconciling expenditures and maintaining variance within 3%.
- Liaise between executive leadership, sales teams, and external design agencies to ensure timely delivery of localized print and digital promotional collateral.
NordVenture Media Services GmbH
Hamburg
Marketing Coordinator
Aug 2014 – Mar 2019
- Planned and executed outbound email and print distribution campaigns for commercial clients, increasing on-time project completion from 88% to 98%.
- Supervised print production specifications, proofs, and distribution logistics with commercial printing partners across Northern Germany.
- Standardized campaign reporting templates in collaboration with sales leads, presenting quarterly audience engagement summaries to account directors.
ElbeMaritime Tech KG
Hamburg
Marketing Communications Specialist
Feb 2010 – Jul 2014
- Maintained corporate collateral inventory, organized client seminars, and updated marketing database records across 1,200 commercial contacts.
- Drafted promotional mailings, product information sheets, and executive presentation decks adhering strictly to corporate design guidelines.
- Supported logistics and badge registration for international maritime symposiums and customer hospitality events.
Education
Universität Hamburg
Diplom-Kaufrau · Business Administration and Marketing · Hamburg, Germany · 1.7 · Oct 1983 – Jul 1988
Specialized in marketing communications and consumer research, completing coursework in promotional campaign design and quantitative market analysis.
Authored a comprehensive diploma thesis examining regional channel distribution strategies for consumer goods.
Selected Projects
Regional Industrial Trade Expo Coordinated Showcase
Feb 2023 – Sept 2023
- Spearheaded end-to-end logistics, collateral production, and partner coordination for a 120-square-meter exhibition presence at a key logistics expo in Hamburg, delivering the project 5% under budget.
- Coordinated digital screen content, staff rosters, and product demonstration schedules across a cross-functional team of 18 delegates.
Corporate Collateral Harmonization Project
Mar 2021 – Oct 2021
- Coordinated the systematic re-branding rollout across 45 sales brochures, technical datasheets, and client presentation templates following corporate identity modernization.
- Ensured regulatory compliance, version control, and brand alignment across print houses and internal departments.
Core Competencies
Campaign Coordination
Trade Fair Management
Vendor & Agency Relations
Print Production Supervision
B2B Event Logistics
Budget Tracking
Cross-Functional Collaboration
Collateral Version Control
Content Scheduling
CRM Data Management
Languages
German
C2
English
C1
French
B1
Certifications
Agile Project Management in Marketing
TÜV Rheinland Akademie · Nov 2021
Certified Senior Marketing Specialist
Deutscher Marketing Verband (DMV) · Jun 2017
Community Engagement
Kulturbrücke Altona e.V.
Hamburg · May 2018 – Present
- Volunteer Event Communications Coordinator
- Coordinate annual promotional flyers, local press circulars, and community noticeboard distribution for community cultural festivals in Hamburg-Altona.
- Liaise with neighborhood associations and cultural sponsors to prepare event programs and signage schedules.