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Sales Director resume example

Professional background profile for a senior Sales Director based in New York, specializing in enterprise B2B sales leadership, revenue expansion, and go-to-market strategy.

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Rowan Avery

Sales Director | Enterprise B2B SaaS & Revenue Leadership

[email protected]

New York

Executive Summary

Enterprise sales leader with extensive experience directing B2B technology sales organizations, scaling multi-regional account executive teams, and establishing repeatable go-to-market motions.

Recognized for building customer-centric sales cultures that expand enterprise footprint, accelerate high-value deal velocity, and sustain long-term client retention across complex multi-stakeholder accounts.

Professional Experience

Vanguard Data Cloud Systems

New York, NY

Sales Director

Mar 2021 – Present

  • Direct a 24-person enterprise sales organization across North America, managing annual recurring revenue quotas exceeding $45M across financial services and media verticals.
  • Restructured tier-one account mapping and cross-functional territory planning, increasing average deal size by 28% over a three-year period.
  • Instituted structured value-selling playbooks and executive sponsorship programs, reducing median enterprise sales cycles from nine months to six months.
  • Collaborated with customer success and solutions engineering teams to expand net revenue retention to 118% across strategic accounts.

Axiom Platform Technologies

New York, NY

Senior Enterprise Sales Manager

Aug 2016 – Feb 2021

  • Led an 8-person team of strategic enterprise account executives selling data integration solutions to Fortune 500 corporations.
  • Surpassed annual regional targets for four consecutive fiscal years, generating $18M in newly contracted annualized revenue.
  • Designed compensation accelerators and competitive enablement curricula that improved quarterly quota attainment from 64% to 82%.
  • Partnered directly with product marketing to launch a dedicated mid-Atlantic enterprise initiative that secured 14 net-new accounts in its first full year.

Stratagem Logic Software

New York, NY

Strategic Account Executive

May 2012 – Jul 2016

  • Managed end-to-end commercial negotiations for major financial and retail technology buyers, closing $12M in lifetime contract value.
  • Built relationships across C-level stakeholders, negotiating multi-year Master Services Agreements with rigorous compliance standards.
  • Trained junior account managers on objection handling, discovery sequencing, and executive briefing protocols.

Education

New York University

Bachelor of Science · Marketing and Information Systems · New York, NY · 3.7 GPA · Sep 1994 – May 1998

Completed coursework focused on commercial strategy, corporate finance, market research, and buyer decision modeling.

Key Initiatives

Global Account Governance Initiative

Apr 2022 – Nov 2022

  • Standardized cross-regional opportunity scoring and legal review stages, accelerating multinational contract approvals by 22 days.
  • Authored an executive engagement rubric adopted by regional sales teams across North America and Europe.

Core Competencies

Enterprise Software Sales

Go-to-Market Strategy

Pipeline Forecasting

Territory Planning

Contract Negotiation

Sales Enablement & Coaching

Key Account Management

Cross-Functional Leadership

MEDDPICC Methodology

Languages

English

C2

Spanish

B2

Certifications

Certified Sales Leadership Professional (CSLP)

Sales Management Association · Sep 2018

MEDDPICC Master Certification

MEDDIC Academy · Apr 2020

Community Involvement

Metro Youth Business Mentors

New York, NY · Jan 2019 – Present

  • Career Mentor
  • Advise college students and early-career job seekers from underrepresented backgrounds on interview preparation and professional networking.

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