Professional Summary
Dedicated telemarketing specialist with proven capability in high-volume outbound calling, B2B lead qualification, and consultative appointment setting.
Skilled in overcoming customer resistance, refining telephone scripts, and maintaining disciplined CRM records to support sales conversion targets.
Professional Experience
Liffey Reach Telecommunications
Dublin
Lead Telemarketer
Mar 2019 – Present
- Lead outbound business-to-business calling campaigns across Ireland, averaging 75 targeted dials daily to generate qualified sales opportunities.
- Consistently achieve quarterly appointment targets by adapting pitch messaging to commercial gatekeepers and organizational decision-makers.
- Partner with senior account executives to qualify customer requirements, securing a 28% transition rate from initial discovery calls to live product demos.
- Log contact histories, disposition codes, and follow-up schedules in HubSpot while adhering strictly to Irish data protection and ePrivacy calling standards.
- Provide practical guidance to newer telephone agents on objection handling, phone presence, and active listening techniques.
Clontarf Direct Marketing
Dublin
Senior Outbound Sales Representative
Jun 2014 – Feb 2019
- Executed targeted outbound telephone campaigns for business supplies and commercial energy services across Leinster.
- Secured more than 450 validated consultation meetings in annual campaigns, ranking among the top outbound performers in the department.
- Tested and refined introductory opening scripts alongside campaign managers, raising caller retention past the opening 30 seconds by 16%.
- Recorded client objections and competitive feedback in Salesforce to assist the marketing team in updating campaign positioning.
Dun Laoghaire Business Connections
Dublin
Telemarketing Representative
Jan 2011 – May 2014
- Delivered high-volume outbound telephone outreach to small and medium enterprise owners to introduce card payment processing solutions.
- Mapped corporate structures, established key decision-maker availability, and scheduled introductory calls for field sales representatives.
- Achieved a 95% record accuracy rate during quarterly database audits through meticulous call logging and contact verification.
Education
Dublin Institute of Technology
Diploma · Business Studies and Marketing · Dublin · Merit · Sept 1990 – Jun 1993
Coursework focused on commercial sales fundamentals, marketing communications, business correspondence, and consumer buying behaviour.
Selected Campaigns
Enterprise Software Outbound Launch
Jan 2023 – Jun 2023
- Devised and tested structured telephone scripts targeting enterprise human resources directors for a workplace software rollout.
- Delivered 140 validated product demonstration bookings across a six-month campaign cycle, resulting in 35 new client contracts.
Core Skills
Outbound B2B Calling
Cold Calling & Prospecting
Lead Qualification
Consultative Selling
Objection Handling
Appointment Setting
CRM Data Management
Call Script Refinement
Data Privacy Compliance
Sales Pipeline Tracking
Languages
English
C2
Irish
B1
Certifications
Certificate in Professional Direct Selling and Telemarketing
Sales Institute of Ireland · Nov 2017
GDPR Compliance for Contact Centres
Irish Data Protection Compliance Training Centre · Apr 2022
Community Service
Dublin Community Friendship Line
Dublin · Apr 2020 – Present
- Volunteer Telephone Befriender
- Conduct weekly scheduled telephone calls to isolated senior citizens across North Dublin, offering friendly conversation and community connection.