Professional Summary
Senior Sales Manager with extensive background in commercial strategy, key account growth, and direct sales team leadership within industrial manufacturing sectors in Germany.
Demonstrated history of structuring multi-million-euro OEM agreements, optimizing partner networks, and delivering disciplined pipeline execution across regional markets.
Professional Experience
RheinWerk Antriebstechnik GmbH
Cologne, Germany
Senior Sales Manager
Apr 2019 – Present
- Direct an eight-member regional sales team covering Western Germany and Benelux, overseeing an annual sales quota of 24 million EUR.
- Restructured tier-one distributor agreements across North Rhine-Westphalia, improving channel margins by 4.2 percentage points.
- Negotiated multi-year framework supply agreements with mechanical engineering OEMs, securing 14 million EUR in contracted backlog.
- Standardized pipeline forecasting in CRM, reducing quarterly revenue projection variance from 12% to under 4%.
Vandoren Maschinensysteme KG
Düsseldorf, Germany
Regional Sales Manager
Sept 2013 – Mar 2019
- Managed direct enterprise accounts and consultative sales for industrial automation components across North Rhine-Westphalia.
- Expanded active corporate client accounts from 42 to 78 over a five-year period through targeted commercial outreach.
- Coordinated cross-functional tender responses with applications engineering, achieving a 34% bid win rate on public and private tenders.
- Mentored four junior account managers on contract structuring, pricing models, and client retention practices.
Education
University of Cologne
Diplom-Kaufmann · Business Administration · Cologne, Germany · 1.7 · Oct 1994 – Jul 1999
Coursework focused on industrial marketing, commercial contract law, and distribution logistics.
Key Projects
DACH Channel Harmonization Program
Jan 2021 – Jun 2022
- Audited 35 regional distribution contracts to unify terms and service-level agreements across Western Germany.
- Established standardized volume rebate policies that minimized cross-territory channel conflict.
Core Competencies
B2B Account Management
Contract Negotiation
Sales Team Leadership
Channel Partner Management
Revenue Forecasting
Consultative Solution Selling
Key Account Retention
Sales Pipeline Governance
Pricing Strategy
Languages
German
C2
English
C1
Dutch
B1
Certifications
Certified Sales Leader (CSL)
European Sales Management Institute · May 2018
Community Involvement
Kölner Bildungsinitiative Zukunft
Cologne, Germany · Sept 2020 – Present
- Career Mentor
- Conduct quarterly career guidance sessions and commercial negotiation workshops for vocational trainees entering technical sales roles.