Marloes van den Berg
Senior B2B Sales Representative | Technical & Industrial Solutions
Eindhoven
Professional Summary
Senior B2B sales professional with extensive experience leading consultative sales cycles, technical product positioning, and major account development across the Dutch manufacturing and industrial technology sectors.
Recognized for long-term customer partnerships, structured pipeline execution, and cross-functional collaboration with engineering and operational teams to deliver sustainable revenue growth.
Professional Experience
Veltro Automation Solutions BV
Eindhoven, Netherlands
Senior Technical Sales Representative
Mar 2020 – Present
- Manage a portfolio of 28 key industrial accounts across the Brainport Eindhoven region, generating 4.2M EUR in annual recurring and project revenue.
- Secured a 1.1M EUR multi-year framework contract with an automotive tier-one supplier by aligning custom robotics integration with their plant modernization roadmap.
- Collaborate with application engineering teams to scope technical requirements, produce commercial bids, and conduct contract negotiations.
- Mentored two junior technical sales representatives, supporting their transition to independent account management.
Brabant Precision Components
Helmond, Netherlands
Key Account Representative
Aug 2015 – Feb 2020
- Expanded industrial client base across North Brabant and Limburg, increasing territory turnover by 18% over four years.
- Led consultative tender responses and technical presentations for high-mix, low-volume CNC machining contracts.
- Introduced structured pipeline tracking in CRM, improving quarterly forecast precision from 68% to 89%.
- Organized regional supplier seminars and trade stand presence at major Benelux manufacturing expos.
NexaPack Logistics Systems
Tilburg, Netherlands
B2B Sales Representative
Sept 2011 – Jul 2015
- Sold automated warehousing hardware and packaging machinery to e-commerce and 3PL distribution centers.
- Closed 14 greenfield installation contracts ranging from 150k EUR to 600k EUR in value.
- Coordinated post-sale transition plans with field service managers to guarantee service-level agreement compliance.
Education
Fontys Hogescholen
Bachelor of Business Administration · Commercial Economics (Commerciële Economie) · Eindhoven, Netherlands · Graduated · Sept 1988 – Jun 1992
Focused on international marketing, account management, and industrial business-to-business commerce.
Key Projects
Modular Conveyor Regional Commercial Launch
Feb 2023 – Nov 2023
- Spearheaded commercial market entry for a newly launched modular conveyor subsystem, identifying 45 target manufacturing prospects and securing 6 initial pilot contracts within 9 months.
- Coordinated cross-functional alignment between engineering and field operations to ensure on-time customer trial validations.
Core Competencies
Key Account Management
B2B Contract Negotiation
Consultative Selling
Pipeline Management
Industrial Automation Solutions
Tender & RFP Responses
CRM & Sales Forecasting
Client Relationship Retention
Technical Product Demonstrations
Territory Development
Languages
Dutch
C2
English
C1
German
B2
Certifications
Executive Diploma in Strategic Account Management
ISMM (Institute of Sales & Marketing Management) · Nov 2019
Strategic Selling with Perspective Certification
Miller Heiman Group · Apr 2016
Volunteer Experience
Regio Eindhoven Mentoring Network
Eindhoven, Netherlands · Jan 2021 – Present
- Career Mentor
- Advise university students on CV preparation, commercial presentation skills, and entering B2B commercial careers.